Who is Awaed?

Awaed Alosool Capital was established as a closed joint-stock company. The first Saudi platform for trading without commission. It operates under the Commercial Registration Number (7025411732) and has obtained a CMA license on March 21, 2023, to engage in dealing and asset management activities.

What do we need?

Awaed is looking for a data-driven, creative, and analytical Performance Marketing Specialist to manage and optimize paid campaigns across multiple channels. The ideal candidate will have hands-on experience with performance platforms, a strong understanding of user acquisition funnels, and the ability to translate data into actionable growth strategies.

What we're looking for?

• 2–4 years of experience in performance marketing or digital acquisition, preferably in app-based businesses.

• Proven experience managing 7-figure annual budgets across multiple paid channels.

• Strong analytical skills; advanced knowledge of Google Analytics / GA4, Appsflyer, or Adjust.

• Deep understanding of CPI, CPA, ROAS, CTR, CVR, CAC, LTV, and other key metrics.

• Proficiency with Excel / Google Sheets and data visualization tools (e.g., Data Studio, Metabase, Looker).

• Excellent communication and collaboration skills.

• English fluency is a plus

• Nice to have experience in fintech, trading platforms, or high-frequency systems.

What you'll do?

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, TikTok, Snapchat, Apple Search Ads and programmatic

• Develop and manage monthly media plans aligned with business goals (acquisition, retention, reactivation).

• Conduct A/B testing on creatives, audiences, and bidding strategies to maximize ROAS.

• Collaborate closely with CRM, Content, and Product teams to ensure consistent messaging and funnel alignment.

• Analyze performance data to identify insights and opportunities for growth.

• Manage and track budgets efficiently while ensuring strong ROI.

• Work with attribution tools (e.g., Adjust, Appsflyer, Firebase) to ensure campaign tracking accuracy.

• Stay up to date on digital marketing trends, platform updates, and competitors.

Tools & Platforms:

• Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, ASA

• Appsflyer / Adjust / Firebase

• GA4, Google Tag Manager, Looker Studio

• Slack, Asana, Notion, or Trello

Why you'll love working at Awaed?

• Work with modern technologies and a talented team that values innovation and impact.

• A culture that encourages growth, learning, and ownership.

• Competitive salary and benefits package.

• Flexible, collaborative, and fast-moving work environment.